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Direct mail marketing refers to mailing offers to existing and prospective consumers. It includes a brochure, sales letter, prepaid envelope and order form. Small businesses also market in direct mail magazines to minimize costs. Here are 9 benefits that come with using direct mail advertising.
Direct mail promotion is highly targeted. A firm can buy client mailing lists from a vendor. A shampoo vendor, for example, can have lists of those who purchase hair products or shampoo. The supplier can then send deals to the consumer.
Direct mail marketing is highly measurable. A company can measure the results of one or more campaigns. Some firms send customers discount coupons. The customers use the coupons when they get products from the company. The firm will count the number of used coupons to measure the outcome of the campaign. They also can monitor the responses of consumers using the coupons.
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You can customize direct mail promotion. Using computer programs, companies are able to address customers by name in the mails. Therefore, the sales letter message is directed to a particular person. This can easily influence the recipient to buy a company’s products.
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Direct mail marketing is economical. Businesses can make beautiful marketing tools like brochures using their desktop applications. Copies are printed from the original brochure to be sent to prospective and existing clients. Furthermore, to test a campaign, a company can mail out a number of direct mails. The company can increase the mail pieces when the first mailing is successful.
Direct mail promotion offers flexibility. There are various formats for brochures, postcards, magazines and catalogs. A company can use postcards as marketing tools so it can save on costs. Companies can also add product samples to their mailings. An businessperson may include as much information as he/she wishes in a direct mail. This will also depend on the amount of money they wish to spend.
The good thing about mail is that it’s tangible. Direct mail campaigns are aimed at existing and potential clients. They can see the mail and read its content. Customers are likely to trust mail’s content as they’re able to touch it.
Postal service is something that most people are familiar with. A good number of customers may be skeptical about emails but remain receptive to direct mail. Therefore, it’s easier to persuade people using direct mail.
Developing and running a direct mail marketing campaign is easy. You can design direct mails using widely available publishing programs. Additionally, there are online-based applications that allow companies to design pieces of mail, print each campaign and import mailing lists.
Direct mail is perfect for other promotional efforts. Mailed content can help you build and support your brand.
Choose a direct mail marketing company today to help you carry out direct mail advertising.