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9 Reasons to Use Direct Mail Advertising

Direct mail advertising involves sending offers via mail to prospective and existing customers. It includes an order form, prepaid envelope, sales letter and brochure. Small firms also advertise in direct mail magazines to cut costs. Below are 9 benefits of direct mail marketing.

Direct mail marketing is specially targeted. A firm can buy client mailing lists from a vendor. A shampoo vendor, for example, can have lists of those who purchase hair products or shampoo. The vendor can then send promotions to customers.

Direct mail marketing is highly measurable. A company can measure the results of one or more campaigns. Some businesses send discount coupons to consumers. The customers buy products from the company using the coupons. To gauge the outcome of the campaign, the firm will count the coupons used. Additionally, using the coupons, they can keep track of customers responses.
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You can individualize direct mail marketing. Using computer applications, companies can address clients in the mails by name. The message on the sales letter, therefore, is directed to a specific person. This can easily make the recipient purchase a company’s products.
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Direct mail marketing is effective. Businesses can make beautiful marketing tools like brochures using their desktop applications. Copies are made from the original brochure so they can be sent to current and potential customers. Furthermore, to test a campaign, a company can mail out a number of direct mails. The company can increase the mails if the first mailing succeeds.

Direct mail marketing provides flexibility. There is a variety of formats for postcards, brochures, catalogs and magazines. To save some money, a business can use postcards as marketing tools. Firms can also include samples of products in their mailings. An businessperson may include as much information as he/she wishes in a direct mail. This will depend on their budget as well.

Mail is good because it’s tangible. Direct mail campaigns are targeted at current and potential customers. They’re able to see the physical mail and read it. Customers are likely to trust mail’s content as they’re able to touch it.

Postal service is something that most people are familiar with. Many customers may dislike emails but will be receptive to direct mail. Thus, it’s not difficult to convince people through direct mail.

Developing and running a direct mail marketing campaign is easy. You can use readily available publishing applications to design direct mails. Additionally, there are online-based applications that allow companies to design pieces of mail, print each campaign and import mailing lists.

Direct mail is perfect for other promotional efforts. Mailed content can help you build and support your brand.

Choose a direct mail marketing company today to help you carry out direct mail advertising.