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Tips for Creating Awesome Trade Show Booths Setting up a trade show booth requires a lot of time, effort and money, and you want them to be worth it in the end. A one-of-a-kind trade show concept and promotional plan can make your exhibit stand out from a sea of exhibitors. The most successful exhibitors are those who have fresh and ingenious marketing strategies that set them apart from their competitors and draw in the crowds. A good first step to doing this is by attending events within and outside of your industry, and identifying and weighing new marketing concepts. Make your way to an exhibition hall and check what the others have in their exhibits. Look for the booths that attract a consistent crowd and converse with the staff about their methods for drawing attention. So how can you attract booth traffic to where you are?
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To make a good first impression, use a large signage and strong graphics in your display area. Elongated hanging display signs that are elevated over your booth area can help people pinpoint and spot your location. Hanging signs that have unique forms can likewise solicit people’s attention. Even the flooring can be used as a marketing tool by imprinting big and appealing promotional offers on the carpet or tiles. The letters should be facing the exhibition hall’s aisle so visitors can read your message quickly and without difficulty.
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You can hold raffles and fun games related to your industry which are more interesting than the brochures your competitors are handing out. Attendees need to sign up for a chance to win the prize, and get a ticket imprinted with information about your company. The sign-ups can be included in your mailing list after the event. You can create traffic by hiring magicians and entertainers who can include your product information in their acts to step up sales. How about a professional shoe shine service so your staff can talk to prospects about your company while their shoes are being polished? You can likewise use a wireless charging station in your booth to gather lead information from those charging their mobile phones. People love taking pictures and so have on standby a photographer who can take picture of attendees in front of your logo. Knowing that people have a tendency to keep their photos, the pictures with your logo will continuously promote your business long after the trade event is over. It is also one way to increase your social media presence by tagging the visitor on the picture and posting it on social media channels to be viewed by all of the attendee’s friends.