Study: My Understanding of Tips
Tips for Designing Your Logo
The company’s ideas, nature, values, and its vision for the future are things that a company logo should represent. What you want people who see your logo to have is a lasting impression of your company and its values. The logo speaks much of a company’s quality and values which people can relate to. If you want to build your company’s brand image, then it is important to have a unique and timeless logo design.
It is not really just the masterful design that makes a good logo. One thing that you should keep in mind is a logo is not there to make people know how good a designer is. The elements that form the logo design should speak about the company and that is how your company through your logo is judged. If you are making a logo for your company, learn from the tips below in creating a unique logo design that will be remembered by those who see it.
Your competitors’ logos should feel inferior to yours. Make a unique logo that when people see it, they will only think of your company and not be confused to what company it belongs.
Logo fads and trends may be there for now, but will soon die out and so experts suggest not to follow them. A great logo design is not only unique but timeless which means that it stands the test of time and will be there as long as your company exists.
One example of a timeless logo is the three pointed star logo of Mercedes Benz. It has stood the test of time being there for more than 80 years. This logo has survived in people’s minds through all the wars and economic down turns, and it is one of the most recognized logos worldwide.
Do not ever copy or get inspiration from the logo of another company. You will not have your own identity if you do this and you can be in trouble legally for trademark violations.
You should have a compact logo that will look good on any display items like brochures, magazines, business cards, and websites. In your logo, the text should be readable, neither too small nor too big.
Beauty and simplicity go hand I hand. If you use simple fonts for your logo, people can easily read it. Use less than three colors and have minimal variations in the fonts that you use. If you don’t want you logo to be a forgettable one, then don’t mess it up with too many colors and fonts.
A simple, unique and adaptable logo design should be able to express a company’s business, culture, values, and its vision.